+ There is such a thing as human well-being and that there are definite ways to increase or decrease it.
+ We should act such that our actions produce a general increase in human well-being.
+ There is not only one way to achieve this goal, there are many correct answers.
+ The most parsimonious way to increase human well-being is to increase the overall liberty of everybody. In other words, “doing whatever you want so long as it doesn’t adversely affect others” is a good rule-of-thumb way to approach the world.